Emkhakheni weziphuzo ezihamba ngokushesha, ukupakisha kuyindlela yokuthengisa ethule. Sekungamashumi eminyaka,Indebe ye-PET(inkomishi efakwe i-thermoformed enesembozo sedome noma ifilimu yokuvala) ibilokhu iyindinganiso evamile ezitolo zetiye ezinamabhamuza, ama-juice bar, kanye nezindawo zekhofi. Yayishibhile, ifinyeleleka kalula, futhi isebenza kahle ngokwanele ukuthi isetshenziswe ngokushesha.

Kodwa "ukusebenza ngokwanele" akusanele.

Njengoba imigqa ephakathiIsevisi Yokudla(izindawo zokudlela/amakhefi) kanyeI-CPG(Izimpahla Ezipakishwe Ngabathengi) ziyaqhubeka nokufiphala, sekuvele umbangi omusha ozophonsela inselelo isimo esikhona njengamanje: iIthini le-PET.

At I-COPAK, sibona ukufuduka okukhulu. Imikhiqizo ayishintshi nje kuphela amaphakheji; ithuthukisa yonke imodeli yebhizinisi layo. Ngokuhlaziya idatha yobuchwepheshe, ezokuthutha, kanye ne-psychology yabathengi, lo mhlahlandlela ophelele uzochaza ukuthi kungani i-PET Can ingcono kune-PET Cup kuzo zonke izindlela ezibalulekile empilweni yakho.

1. Ubuqotho Bophawu: Kusukela “Ekuvikeleni Ukuchitheka” Kuya “Ekufeni”

Umehluko osheshayo usekutheni isitsha sivalwa kanjani. Lokhu akukhona nje ukuvimbela ukuchitheka; kumayelana nefiziksi.

I-PET Cup: Isithiyo Esinamaphutha

Izinkomishi ze-PET zivame ukuthembela ezindleleni ezimbili zokuvala:

·Izivikelo Ezivalayo:Lezi zidume ngokuphuma uma inkomishi icindezelwa noma iwa. Azinikezi sivikelo ekushiseni.

·Ifilimu Yokuvala Ukushisa:Nakuba ingcono kunesembozo, uphawu lwefilimu lubuthakathaka. Luncike kungqimba oluncane lwe-glue. Ngaphansi kwengcindezi (njengokucindezela isikhwama sokulethwa), ifilimu ingahlukana. Okubaluleke kakhulu,amafilimu angangeniswa yigesiZivumela umoya-mpilo ukuthi ungene kancane kancane, zonakalise umbala nokunambitheka kwesiphuzo sakho emahoreni ambalwa.

IIthini le-PET: Ukuphepha Kwezinga Lezimboni

I-PET Can isebenzisaUbuchwepheshe Bokuthunga Okubili— indinganiso efanayo esetshenziswa yizinkampani ezinkulu ze-soda zamazwe ngamazwe.

• Omakhenikha:I-aluminium Easy-Open End (EOE) ayinamatheli; igoqwa ngomshini futhi ixhunywe nge-PET flange. Lokhu kudala i-uphawu olungenasivikelo(kungangeni moya).
• Isithiyo Segesi:Lolu phawu alungeni umoya-mpilo kanye nokuphuma kwe-carbon dioxide.
• Kungani Kubalulekile:Lokhu kukuvumela ukuthi uthengiseiziphuzo ezine-carbonatedAwukwazi ukufaka amanzi acwebezelayo noma ikhofi elifakwe i-nitro enkomishini ejwayelekile ye-PET; izoqhuma. I-PET Can iphatha ukucindezeleka kwangaphakathi kuze kufike ku-I-PSI engu-90, ukuvula isigaba sonke seziphuzo ezibandayo kumenyu yakho.

2. Ushintsho Lwemodeli Yebhizinisi: Ukwephula “Irediyasi Yamakhilomitha Amathathu”

Leli "inani elikhuphukile" elibaluleke kakhulu abahlinzeki abaningi bokupakisha abangalisho. Ukukhetha ukupakisha kunquma ukuthi ufunaniImakethe Ephelele Engaphathwa (i-TAM).

I-Cup Trap: Imikhawulo Yendawo Ephakeme

Uma upakisha enkomishini, uboshelwa ku-“Scooter Radius.” Ungathengisa kuphela kumakhasimende angafinyelelwa ngumshayeli wokulethwa zingakapheli imizuzu engama-30 ngaphambi kokuba iqhwa lincibilike noma uphawu luphuke.

• Isithiyo:Uqhuba ibhizinisi lesevisi. Ukuze ukhule, kufanele utshale imali ezindaweni eziqashiswa kakhulu.

I-Can Revolution: Ukuvulwa Kwezentengiselwano Ze-E

I-PET Can iguqula umkhiqizo wakho kusuka entweni yesevisi ebolayo uyeimpahla ethunyelwayo.

• Ukulungele Ukuthuthwa Kwempahla:Ngenxa yomzimba oqinile kanye nophawu olungenasici, ama-PET Cans angapakishwa emabhokisini ekhadibhodi futhi athunyelwe nge-FedEx, i-UPS, noma izinsizakalo ezijwayelekile zokuthumela ngaphandle kokwesaba ukuphuka noma ukuvuza.
• Ithuba:Kungazelelwe, umkhiqizi webhiya waseKombucha wendawo eSeattle angathengisa kumakhasimende aseNew York. Ungabhala imikhiqizo yakho ku-Amazon, TikTok Shop, noma kuwebhusayithi yakho.
• Isu:Ukushintshela kuma-PET Cans kukuvumela ukuthi usebenziseI-DTC (Eqondile Kumthengi)isu, ukwandisa imali engenayo ngaphandle kwe-CAPEX enzima yokuvula izitolo ezintsha ezenziwe ngezitini nodaka.

3. Impilo Yeshelufu Nokusebenza Kahle Kakhulu: Inzuzo "Yokuhlanganisa"

Kubanikazi bezitolo, izindleko zabasebenzi kanye nokulahlwa kokudla kuyizitha. Ama-PET Cup andisa lezi zinkinga; Ama-PET Cans ayaxazulula.

I-Bottleneck "Eyenziwe Ngoku-oda" (Izinkomishi)

Enkomishini, isiphuzo ngasinye kumele senziwe ngesikhathi esifunwayo.

Inkinga Yamahora Aphezulu:Uma kufika ama-oda angu-50 ngesikhathi sasemini, abasebenzi bakho bayakhungatheka. Amakhasimende ayalinda, ikhwalithi iyehla, bese kwenzeka amaphutha.

Ukonakala:Awukwazi ukwenza iziphuzo kusengaphambili ezinkomishini izinsuku ezintathu kusengaphambili. Uma ulungiselela kakhulu, kuzokonakala ekupheleni kosuku.

Imodeli ethi “Ukukhiqiza” (Amathini)

Ngoba ama-PET Cans (ikakhulukazi uma ehlanganiswa nezinto ezibandayo) angandisa isikhathi sokuphila kweshelufu kuze kubeIzinsuku ezingu-7–14(uma kusanda kusha) noma ngisho nezinyanga (nge-HPP noma izithasiselo), ungahlukanisa umkhiqizo odayiswayo.

Ukuhlanganisa:Abasebenzi bakho bangakhiqiza amayunithi angu-500 e-Cold Brew Coffee ekuseni ngoMsombuluko opholile. Lawa agcinwa efrijini.

Isivinini:Lapho kufika isiphithiphithi sangoLwesihlanu, abasebenzi bamane bathathe ithini elenziwe ngaphambilini, elivaliwe. Isikhathi sesevisi sehla sisuka kumaminithi amathathu kuya kumasekhondi ayi-10.

Umphumela:Unciphisa umjikelezo wakho wokusebenza, wehlisa ukucindezeleka, futhi uqeda ngokuphelele imfucuza eyonakele.

4. I-Consumer Psychology: Umbono "Ophezulu"

Kungani ungakhokhisa u-$6.00 ngesiphuzo esisethini, kodwa u-$4.50 kuphela ngesiphuzo esifanayo esisenkomishini? Impendulo itholakala kuInani Elibonwayo.

Ihlazo “Elingalahlwa” Lezinkomishi:Izinkomishi zepulasitiki ezinodonga oluncane zihlotshaniswa nokudla okusheshayo, udoti, kanye nokusetshenziswa okusheshayo. Zizwakala zesikhashana futhi zishibhile.

Igunya "Lokuthengisa" Lamathini:

Ikhwalithi Yokuthinta:Amathini ethu e-PET akhiqizwa kusetshenziswa i-Injection Stretch Blow Molding (ISBM), okwenza udonga oluqinile, olufana nengilazi. Luzwakala luqinile futhi luqinile esandleni, hhayi oluthambile.

Umsindo we-“Pop”:Isibonakaliso sokuzwa sokuqhekeka kwesivalo se-aluminium sibangela impendulo yengqondo "yokusha" kanye "nokuphepha."

Umehluko Obonakalayo:Ukuhlangana kwesivalo sensimbi yezimboni nomzimba ocacile kudala ubuhle besimanje, obusezingeni eliphezulu obungabonakala kalula ku-Instagram.

Iphuzu Ledatha:Ucwaningo lwemakethe lusikisela ukuthi ukupakisha okuphezulu kungathethelela ukwenyuka kwentengo15-20%ngesikhathi esifanayo kwandisa amaphuzu okwaneliseka kwamakhasimende.

5. Ukumaketha Nokwenza Ngokwezifiso: Ibhodi Lokukhangisa Elinezinga Elingu-360

Ukulinganiselwa Kwendebe

Ukuphrinta ezinkomishini kunzima. Ngokuvamile uthembele kusitika esincane noma ilogo ejwayelekile. Ukuphrinta ngokwezifiso kudinga inani elikhulu le-Minimum Order Quantities (MOQs) lamayunithi angaphezu kuka-50,000, okuyisithiyo kumabhrendi amancane.

Ukuguquguquka Kwendlela

Ama-PET Can anikeza izindlu nezindawo zokuthengisa ezisezingeni eliphezulu.

·Amalebula:Ungafaka imikhono yokugoqa egcwele, amalebula azwela ukucindezeleka, noma ngisho nezitika ezicacile ukuze ufinyelele ukubukeka "okungenalebula".

·Ukuzivumelanisa nezimo:Ngenxa yokuthi ithini liyisilinda ejwayelekile, imishini yokulebula ishibhile futhi kulula ukuyisebenzisa.

·Ukwenza ngokwezifiso i-MOQ ephansi:Kwa-COPAK, sisekela imikhiqizo emincane nephakathi. Singakhiqiza amathini e-PET anombala okhethekile noma siqophe ilogo yakho ngqo emzimbeni wepulasitiki, sinikeze izinga lomklamo owenziwe ngokwezifiso ongenakufaniswa nezinkomishi ezijwayelekile.

6. Iqiniso Lemvelo: Umnotho Ojikelezayo

Abancintisanayo bavame ukungakunaki lokhu, kodwa indaba yezemvelo ibalulekile.

·Ukufana Kwezinto Ezibonakalayo:Izinkomishi eziningi zisebenzisa ipulasitiki exubile (isib. inkomishi ye-PET enesembozo se-PP kanye notshani). Lokhu kwenza kube nzima ukuphinda kusetshenziswe.

·Inzuzo Ye-PET Can:Amathini ethu enziwe nge-100% PET—ipulasitiki esetshenziswa kabusha kakhulu emhlabeni. Isembozo se-aluminium sihlukaniswa kalula ngesikhathi senqubo yokusetshenziswa kabusha (indlela yethangi lokucwilisa isinki).

·Ukwazi kwe-rPET:Sinikeza inketho yokukhiqiza amathini sisebenzisaI-PET Ephinde Yasetshenziswa (rPET)okuqukethwe. Lokhu kuvumela umkhiqizo wakho ukuthi uthole umthelela ophansi wekhabhoni, okukhanga abathengi beGen Z abaqaphela imvelo.

Isifinyezo: I-Matrix Yezinzuzo Zesici

Ukuze sifingqe ukuthi kungani i-PET Can iyisinqumo esingcono kakhulu, sihlanganise lokhu kuqhathanisa okuqondile:

Isiphetho: Thuthukisa Umkhumbi Wakho, Thuthukisa Ibhizinisi Lakho

Impikiswano phakathi kwe-PET Cups nama-PET Cans ayisaseyona nje indaba yokukhetha; imayelanaukusinda nokukhula.

I-PET Cup iyinsalela "yomnotho wenkonzo." I-PET Can iyithuluzi "lomnotho osezingeni eliphezulu." Inikeza ukuphepha, isikhathi eside, ubuhle, kanye nokufinyelela okungenakukwazi ukukunikezwa yindebe.

At I-COPAK,Asibona nje abakhiqizi; singabalingani bakho boshintsho. Sinikeza:

·Ukukhiqizwa Okusezingeni Eliphezulu:Imigqa engaphezu kuka-20 ezenzakalelayo eqinisekisa ikhwalithi ehambisanayo.

·Izixazululo Ezingokwezifiso:Kusukela ku-150ml kuya ku-1000ml osayizi, ngamakhono esikhunta ngokwezifiso.

·Usekelo Olugcwele:Sikuqondisa phakathi noshintsho, kusukela ekukhetheni umshini wokuvala ofanele kuya ekuklameni ilebula lakho.

Yeka ukuthulula amandla akho endebeni evuzayo. Qinisekisa impumelelo yakho nge-PET Can.